Mavin Records came to be as a result of D’banj and Don Jazzy’s separation which caused the natural death of Mo Hits records.
Mo Hits was started in 2004 by the two friends. They parted ways in 2012 thus the birth of Mavin Records. At its inception, Don Jazzy said he sees Mavin Records as the power house of music in Africa in the shortest possible time. has he being able to achieve this?
Meet Mavin Records main artists. How will you rate them?
Don Jazzy
Don Jazzy
Don Jazzy has become the face of hiphop music in Nigeria, even making Forbes’ List as one of the richest artistes in Nigeria. He developed interest in music with the bass guitar at 12. He studied Business Management at the Ambrose Alli University Ekpoma in Edo state. The CEO of Mavin Records isn’t only making money from his star-studded record label, he also has very lucrative endorsement deals including one with Loya Milk, MTN, Johnny Walker, and he was once an ambassador of Samsung.
Dr Sid
File photo of Mavin artiste Dr. SID
He is a certified dental doctor born as Sidney Onoriode Esiri. He is the son of late Nollywood veteran actor, Justus Esiri. In 1999 he joined the Trybesmen as a backup dancer and choreographer for 3 years. Like D Prince he was with Mo Hits record from where he moved with Don Jazzy to Mavin. MTN, House of Lunnetes
Tiwa Savage
Tiwa Savage
Tiwa Savage is generally referred to as Mavin First Lady and was signed to the label in 2012. Before joining Mavin, Tiwa has been singing in US, in 2006, she participated in the UK version of the X factor. She also co-wrote Fantasia Barrino’s “Collard Greens & Cornbread” which won a Grammy award in 2010. In 2009, she got signed to Sony/ATV Music Publishing giving her the opportunity to write songs for top international artistes. Tiwa is the most successful female artist in Nigeria right now. Her endorsement deals include Pepsi, MTN, Forte Oil and Maggi.
Korede Bello
Korede Bello
Don Jazzy had organized a talent hunt where he planned to pick the best three and sign them on. Bello did not participate in the competition, but was introduced to Jazzy by a mutual contact person. Don Jazzy liked his work and signed him. His first single was titled African Princess and it featured Don Jazzy. Before joining Mavins, Bello was nominated as the Next Rated Music Artist for Peak Awards and Behind Awards in 2011. He is Glo, Face of Woodin Nigeria.
Reekado Banks
File photo of Mavin singer Reekado Banks
He joined Mavin records in February 2014. Reekado was a final year student of History and Strategic Studies, University of Lagos when he joined the Mavin crew. His first single under Mavin records was titled Turn It Up and it featured Tiwa Savage. He is a Glo ambassador.
Di’Ja
Di’ja
Hadiza ‘DiJa’ Blell is partly Nigerian and partly Sierra Leonian. She signed a record deal with Don Jazzy in 2013 but it was publicized on February 14, 2014. She is a Glo ambassador.
D Prince
D Prince
He is the younger brother of Mavin records CEO, Don Jazzy. He shot to limelight with his hit track Omoba in 2009 under Mo Hits. He released his debut album titled Frenzy in November 5, 2012. He was once MTN ambassador.
In four years as a label, Mavin Records has recorded more successes than any other label within a short while.
1. All Mavin Record artists are brand ambassadors of A-list companies with some of them having multi endorsement deals.
2.All the artists on this label have at least an album to self which is not applicable in other record labels.
3. Most of Mavin artists are award winners.
Despite their successes, many still felt that the Don Jazzy led label might have forgotten his magic wands while producing songs like Janta Manta, Oga Titus and Mungo Park.
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