See the first photo from Caitlyn Jenner's new beauty campaign

Back in February, M.A.C. Cosmetics confirmed Caitlyn Jenner as a new face for their Viva Glam cosmetics line. Her first campaign shot was shared on the brand's Instagram page today. The image shows Caitlyn applying the "Forever Free" lipstick she's fronting.


CaithlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here! 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities.

"I wanted a name that I use and which represents the [trans] community," Caitlyn explained to MAC in an interview. "This is who I am: Finally Free.

The lipstick is a "rosy nude" color, which Caitlyn explains is a "universal" color and an "everyday lipstick.''