Wiz Khalifa is taking his love for marijuana to a whole new level by launching a new line of weed products called, “Khalifa Kush’. The marijuana advocate is partnering with a Colorado-based company, RiverRock Cannabis, to create his own line of regulated marijuana strains and concentrates, People magazine reports. Wiz Khalifa. Credit: people.com

“These products have taken years to perfect,” the 27-year-old rapper told People, adding that he will curate the line of products which will also include flower and concentrates. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
Wiz Khalifa reportedly also has partnership with RAW Rolling Papers, a smoking product, which he titles his 2011 album after.

Other artistes who have launched their own weed line include Snoop Dogg, Willie Nelson and Melissa Etheridge.