WHY 2BABA IS STILL THE KING OF MUSIC IN NIGERIA

 
The Nigerian music industry is a truly wide and constantly expanding one. We have seen talents come and go, sounds have changed, and our music is one of the few things that keep us united as a people. Music keeps you going, and Nigerian music is a reason to be happy.
When it comes to musicians, we can only be thankful. We have had our hearts melted with the voices of beautiful talents; we have danced our feet to weakness, to the beat of trendy songs, and through all these things, celebrities have been born.
 

While every musician has his or her own focus, and has attained his or her own level of success, some have just pushed it to the limits. One of such people is the veteran artiste, Tuface Idibia, who we now call 2Baba. Some of his songs have gone down in history as evergreen songs and somehow, above all odds, he still continues to grow and thrive in the very wide industry.  While we can all agree that he now has a few tough contenders for the throne of Nigeria’s music leader – one of such being Wizkid, here are some reasons 2Baba might just still own the title for now.

Consistency

 

 

Nobody can nearly argue this. 2Baba has been consistent beyond words. Since his days as part of the Plantashun Boiz, to his early days in music, this man has been consistent. Think about it – he released the evergreen and multiple award-winning track African Queen as far back as 2004.
A lot of the other artists that were popular back then, have completely faded into oblivion today. Who knows how many new acts in the industry would be able to build this same track record.

Content

Nigerian music of today has been trivialised. We hear the same kinds of songs on a daily basis and it is worsening at an alarming rate. Musicians now only sing about sex, money, alcohol, or even worse things.

But, not 2Baba. Even when he wants to get a little playful with his music, you would not catch him lose track of content. His content is clean, it is wonderful, and only really few artists today can boast of that.

 

  

RLEVANCE

 

 

 

 

 
How does he remain relevant to the industry after these many years? It is not news that a few musicians that were around when he first started, have tried to gain access back into the industry.
However, it just doesn’t work. Why? Because they are really no longer relevant to the industry. It has grown and they didn’t grow with it. 2Baba still remains relevant and his songs are still making waves till today.

• He’s Legendary

No matter how much an artist earns more than Fela, he still cannot be seen as better than Fela. This is because Fela was, and would continue to be a Legend – dead or alive. This is how 2Baba is.
History has already marked 2Baba for countless reasons and he is a veteran in the industry for even more reasons. His songs are timeless and they would go down in history as some of the best things to come out of the entire continent.

 

 

AFRICA TO BECOME WORLD’S LARGEST CONSUMER MARKET BY 2050 – GHANA’S TRADE MINISTER

ACCRA, Ghana's Minister of Trade and Industry, Alan Kyerematen, has said that based on the increasing population growth and fast rising middle-class, Africa is favourably positioned to become the world's largest consumer market by 2050.
Africa is destined by 2050 to become the largest consumer market in the world.
I say this for a number of reasons. When you talk about market size, you are basically looking at three things, which are: population size, purchasing power of the population and the propensity to consume. If you combine all these three factors and you look at our circumstance in Africa, you would appreciate why am saying this.
By 2050 Africa would be probably be almost 3 billion in population out of a total projected population of 9.7 billion in the whole world. And Africa is the fastest growing in terms of population size. But we also know that markets are not just about population or people. That is why I talked about purchasing power. Purchasing power comes from the growth that we have in the middle class.
And because Africa is the fastest growing continent, we also have the fastest growing middle class. So, when I talk about purchasing power, you must appreciate why Africa would become the biggest or largest consumer market in the world. But is also about the propensity to consume.
Kyerematen was speaking at the 2017 African Prosperity Conference organized by the Pan African Chamber of Commerce and Industry under the auspices of the Ghana Chamber of Commerce and Industry in Accra on the theme; The continental free trade area � Exploring possibilities for business engagements across Africa.
The Trade Minister further urged African countries to take advantage of continental trade, as it has contributed to the growth of many economies in the world.
There is evidence that many countries have used the regional markets as stepping stone unto the global markets and so we should not be surprised to find that, most of the world advance nations are also part of the most integrated regional economies. This is a message for us to understand and appreciate the continent.
This is the reason why we must take advantage of our own market we have created and start serious trading amongst ourselves, by producing what we consume and also consume what we produce. We must believe that this enterprise and agenda of free trade will work, he maintained.
The 18th Ordinary Session of the Assembly of Heads of State and Government of the African Union, held in Addis Ababa, Ethiopia in January 2012, adopted a decision to establish a Continental Free Trade Area (CFTA) by an indicative date of 2017.
This, Kyerematen advised that, for the continent to successfully implement and fully benefit from the free trade programme, all African governments must have an industrialisation agenda in place, set up the necessary infrastructure and improve facilitation mechanisms.
President of the Pan African Chamber of Commerce and Industry and the Ghana Chamber of Commerce and Indsutry, Dr. Nana Appiagyei Dankawoso I, expressed optimism about the growth of the continent, urging governments to stay committed to the agenda.
My message is simple; Africa has come a long way in a short time and there is every reason to believe that it can continue growing and developing with the appropriate policy response, he said.